Ads + Content

We dive deeply into companies, brands, and

personalities, telling the story that most engages.

YAY

is in our

DNA

eharmony

Angie’s List

MyLife.com

Babbel

Panda Express

Lexus Carlsbad/Escondido

ShoeDazzle

and more case studies,

all showing increased awareness and revenue

 

 

 

 

 

 

 

 

 

 

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Angie's List

Over a two-year period, we grew the subscription-based review site 25%. We created their positioning in the marketplace: reviews you can trust. We used real-person testimonials to pay off the claim that real members actually review contractors and health providers with specific, detailed information. To find the members, we scoured an extensive data base of real stories, interviewed the people whose stories interested us and served the campaigns’ purpose, and then filmed throughout the country. We pulled the positioning through to all channels—broadcast TV, radio, print, social media, and online.

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Babbel

In concert with other creative agencies, we have helped this excellent language learning app enter the US market, boasting a 50% increase in awareness their first year out. Using comedy “language fail” situations and robust member testimonials, we have sung the praises and benefits of Babbel, to great success.

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eharmony

As agency of record for 6 years, we created campaigns that have restored eharmony to its place of pre-eminence in the online dating landscape, and the results have been outstanding. From comedy spots with actors  to testimonials with real members, each flight has steadily decreased the cost per acquisition (CPA), month over month. Each quarter, we analyzed messaging and placement with our partner media agency, and stayed ahead of the curve with innovative plans. It’s been an exciting renaissance for this excellent brand.

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Lexus Carlsbad and Lexus Escondido

Lexus Carlsbad and Lexus Escondido compete in a market where luxury brands like BMW and Mercedes outspend them in media. And while they have the largest selection of Lexus cars in San Diego County, their sales lagged behind the Lexus competitor in the market.  In  2014, we introduced a campaign centered around the idea that Lexus Carlsbad and Lexus Escondido had twice the selection of “Lexuses”– a word we made up that has been embraced by the marketplace and social media.  The first TV spot aired the week of the Olympics on NBC, and gave immediate results, with sales increases that outdid any in their history.  The campaign consisted of four :30’s and four :15’s, as well as companion radio spots in :60, :30 and :15 increments. Today, Lexus Carlsbad and Lexus Escondido are out-selling their main Lexus competitor, the first time this has happened since 1989.

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MyLife

We launched the first DRTV initiative for MyLife.com, an online people search engine. Working with our client, we crafted messaging around their most compelling tool, Who’s Searching For You?  Right from the beginning, their cost per acquisition (CPA) was far below expectations, reflecting a conversion rate that was excellent.  Every quarter over three years, we refreshed the campaign with new talent and set-ups, but kept extremely focused on the core DR drivers.  The national campaign ran in a  rotation of three :30’s and two :15’s in rotation, which proved a highly successful strategy.

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Panda Express

In a campaign called “Panda Fanatics”, we leveraged research that revealed the emotional selling points of this popular fast food chain. Our spots spiked business 17% the first time it ran, and 25% the second flight. The spots were designed to accommodate tags that  promoted specials, giving them a DR quality that pulled very well.

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ShoeDazzle

For this online retailer of shoes, we took the brand out of the expected fashion shoe creative realm and focused on women and their love affair with shoes—the age-old adage that happens to be true. The campaign ran over three flights and hit or exceeded their CPA expectations.

Handmade is a company
of friends and co-workers:
strategists, creative directors,
writers, designers, art directors,
producers and production teams.

We work smartly and efficiently,
without layers, allowing us
to focus on our clients’ goals.

When our clients win, we win.

We come from traditional. We’re anything but traditional.

We’ve learned from the best, and exploded the model. No layers. Seamless threads. Like an accordion, we expand and contract based on the project. At our core, Julie and Christine lead each client objective and project, and people those initiatives as needed–with the brightest lights you’ll ever meet. Our key players:

 

Handmade Team Member Christine Coyle Johnson
Co-Founder
Creative Sharp Shooter
& Copy Wrangler
Handmade Team Member Julie Prendiville Roux
Co-Founder
Creative Scribe
& Divine Strategist
Handmade Team Member Christopher Jaros
Executive Producer /TV
& Budget Hellion
Handmade Team Member Jerry Houser
Executive Producer /Radio
& Dialogue Maestro
Handmade Team Member Elaine Oliver
Senior Creative Support
& Crisis Averter
Handmade Team Member Angela Dunkle
Creative Director /Art
Integrated Marketing
& Fruit Pundit
TV Radio Other Stuff
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Angies List Angie

Angies List Angie

Babbel Gibberish

Babbel Gibberish

Babbel Members

Babbel Members

Dashlane Too Short

Dashlane Too Short

eHarmony Angela & Norm

eHarmony Angela & Norm

eHarmony Anthony & Amanda

eHarmony Anthony & Amanda

eHarmony Caroline

eHarmony Caroline

eHarmony Gluten Free

eHarmony Gluten Free

eHarmony Matts Bad Dates

eHarmony Matts Bad Dates

Lexus The Gift

Lexus The Gift

Uprinting Obsessed

Uprinting Obsessed

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Angie's List NASDAQ Marquee

Angie's List NASDAQ Marquee

Angie's List NASDAQ Tower

Angie's List NASDAQ Tower

CareerPath

CareerPath

Careerpath

Carpe Dium - "Reincarnation"

Carpe Dium - "Reincarnation"

Carpe Dium - "Reincarnation"

Coast Starlight

Coast Starlight

Coast-Starlight-2

La Quinta Outdoor

La Quinta Outdoor

La-Quinta-Outdoor

Red Bull - "Disposition"

Red Bull - "Disposition"

Red Bull -"Disposition"

Red Bull - "Gender"

Red Bull - "Gender"

Red-Bull-"Gender"

Red Bull - "Personality"

Red Bull - "Personality"

Red Bull- "Personality"

Xcom

Xcom

Xcom-

We play well with others.

Whomever  you’re partnering with, we are, too. Media. Social. Whatever alliances. We’re a seamless fit, from concept through launch, all with you as our co-pilot. Enjoy the flight.

Let’s talk now
Okay, I’m interested. How soon can we talk?

Let’s talk later
I’m interested, but my hair isn’t on fire.

Let's talk.

323.578.2421

get in touch