Ads + Content
We dive deeply into companies, brands, and
personalities, telling the story that most engages.
Over a two-year period, we grew the subscription-based review site 25%. We created their positioning in the marketplace: reviews you can trust. We used real-person testimonials to pay off the claim that real members actually review contractors and health providers with specific, detailed information. To find the members, we scoured an extensive data base of real stories, interviewed the people whose stories interested us and served the campaigns’ purpose, and then filmed throughout the country. We pulled the positioning through to all channels—broadcast TV, radio, print, social media, and online.
In concert with other creative agencies, we have helped this excellent language learning app enter the US market, boasting a 50% increase in awareness their first year out. Using comedy “language fail” situations and robust member testimonials, we have sung the praises and benefits of Babbel, to great success.
As agency of record for 6 years, we created campaigns that have restored eharmony to its place of pre-eminence in the online dating landscape, and the results have been outstanding. From comedy spots with actors to testimonials with real members, each flight has steadily decreased the cost per acquisition (CPA), month over month. Each quarter, we analyzed messaging and placement with our partner media agency, and stayed ahead of the curve with innovative plans. It’s been an exciting renaissance for this excellent brand.
Lexus Carlsbad and Lexus Escondido
Lexus Carlsbad and Lexus Escondido compete in a market where luxury brands like BMW and Mercedes outspend them in media. And while they have the largest selection of Lexus cars in San Diego County, their sales lagged behind the Lexus competitor in the market. In 2014, we introduced a campaign centered around the idea that Lexus Carlsbad and Lexus Escondido had twice the selection of “Lexuses”– a word we made up that has been embraced by the marketplace and social media. The first TV spot aired the week of the Olympics on NBC, and gave immediate results, with sales increases that outdid any in their history. The campaign consisted of four :30’s and four :15’s, as well as companion radio spots in :60, :30 and :15 increments. Today, Lexus Carlsbad and Lexus Escondido are out-selling their main Lexus competitor, the first time this has happened since 1989.
We launched the first DRTV initiative for MyLife.com, an online people search engine. Working with our client, we crafted messaging around their most compelling tool, Who’s Searching For You? Right from the beginning, their cost per acquisition (CPA) was far below expectations, reflecting a conversion rate that was excellent. Every quarter over three years, we refreshed the campaign with new talent and set-ups, but kept extremely focused on the core DR drivers. The national campaign ran in a rotation of three :30’s and two :15’s in rotation, which proved a highly successful strategy.
In a campaign called “Panda Fanatics”, we leveraged research that revealed the emotional selling points of this popular fast food chain. Our spots spiked business 17% the first time it ran, and 25% the second flight. The spots were designed to accommodate tags that promoted specials, giving them a DR quality that pulled very well.
For this online retailer of shoes, we took the brand out of the expected fashion shoe creative realm and focused on women and their love affair with shoes—the age-old adage that happens to be true. The campaign ran over three flights and hit or exceeded their CPA expectations.
Handmade is a company
of friends and co-workers:
strategists, creative directors,
writers, designers, art directors,
producers and production teams.
We work smartly and efficiently,
without layers, allowing us
to focus on our clients’ goals.
When our clients win, we win.
We come from traditional. We’re anything but traditional.
We’ve learned from the best, and exploded the model. No layers. Seamless threads. Like an accordion, we expand and contract based on the project. At our core, Julie and Christine lead each client objective and project, and people those initiatives as needed–with the brightest lights you’ll ever meet. Our key players:
Creative Sharp Shooter
& Copy Wrangler
& Divine Strategist
Executive Producer /TV
& Budget Hellion
Executive Producer /Radio
& Dialogue Maestro
Senior Creative Support
& Crisis Averter
Creative Director /Art
& Fruit Pundit
Angies List Angie
Dashlane Too Short
eHarmony Angela & Norm
eHarmony Anthony & Amanda
eHarmony Gluten Free
eHarmony Matts Bad Dates
Lexus The Gift
Angie's List - "Neighbors"
Jamba Juice - "Save The Woodpecker"
Lexus -"Career Day"
Los Angeles Museum of Holocaust - "Mis-information"
National Pork Board - "Jane Killingsworth"
Proactiv - "Girl Talk"
Proactiv - "Miss Schenectady Proactiv"
Angie's List NASDAQ Marquee
Angie's List NASDAQ Tower
Carpe Dium - "Reincarnation"
La Quinta Outdoor
Red Bull - "Disposition"
Red Bull - "Gender"
Red Bull - "Personality"
We play well with others.
Whomever you’re partnering with, we are, too. Media. Social. Whatever alliances. We’re a seamless fit, from concept through launch, all with you as our co-pilot. Enjoy the flight.
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